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  • 中文
    Home / Activities / Projects / Text

    Find Unaffected Beauty in Beijing
    CAMERICH and Damei Center Joined Hands to Create another Beautiful Living Space

    Nature admits all things. Everything is in order. 

    When wood, stone, leather, fabric, metal, porcelain and many other elements are integrated with modern wisdom, the living space is turned into a spiritual domain that melts human body, soul and the whole world together. This is the original intention of The World · Cloud – Yun’an Project (hereinafter referred to as the “Project”) at Damei Center, a commercial complex in the east of Beijing. It is also aligned with the creative concept of CAMERICH, a top furniture brand in China, which believes that “simplicity with heart is ultimate beauty”.

    Design is a language of emotions. As you move around and take in different views, you will find that every inch of the space is natural, unaffected and effortless. In a lively modern context, the traditional oriental sentiments are evoked and the simple space design delivers pleasant, natural beauty.

    “I was in charge of the interior design of the Project. I tried to place everything in the right place, and make sure it blends well with the surroundings. The space is limited, but the message it conveys can be infinite. I hope that, the furniture and decorations, although varying in shape, all reveal limpid and natural beauty,” said Zhao Shu, designer of the Project.  

    “Beauty has nothing to do with superficial flamboyance or affectation. Beauty?spontaneously flows from?within,” remarked Wang Yanning, Brand Operating Director of CAMERICH, “The partnership with Damei Center once again offers a glimpse of the inclusiveness of modern design. As the saying goes, ‘be open to the whole world, and enjoy the natural life.’”


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